Medication therapy management, comprehensive medication management, MTM, patient-centered comprehensive care…the list of terms could go on and on. These terms all represent the attempt to describe services provided (hopefully by pharmacists) for individual patients in an effort to optimize therapy outcomes. Many pharmacists today are using these terms and practicing in such a way as to meet the primary aim of what these terms describe. However, many within the pharmacy profession (myself included, until I began researching the topic in some depth) continue to have a vague understanding of what these terms mean, how they are applied, what is actually